NUGGET 010 by Mazi Eze (ME)

Audience-centred public speaking refers to the kind of performance where you analyze the expectations and needs of your audience and tailor your speech accordingly.

Your audience has the What’s In It For Me (WIIFM) mentality, remember?

In the public speaking business, the audience is king! Therefore, understand your audience’s WIIFM; then, go ahead, treat the audience like royalty. He wants to know how to make money online; explain it to him. She wants to know how to dress ‘to-match’; explain it to her.

I like the way Gary Genard (google him) states it: “Make your listeners’ needs the essence of your focus, and you’ll be more likely to satisfy those needs.”

In agreement, Fela Durotoye says: “The first thing you have to remember is that speaking is not about [you] the speaker, but about the audience. In essence, it’s not what you say that matters, but what they hear.”

In other words, members of your audience want to hear what will add some value to them intellectually. They’re listening to you to hear what will add some money in their pocket. They want to hear what will make them soar in their spiritual life. They want to hear what will tickle their fancy, make them chuckle, smile, or laugh heartily.

Your audience want to hear something that will add something positive to their personal development. It’s not about you; it’s about your audience!

Research the demographics and psychographics of your audience. Demo-gini? Hehehehehehe. I’ll explain both terms in NUGGET 011.

PS: Hey! I’m about to launch my newly-built school/ academy.

Check it out at:

In a previous post of mine, NUGGET 001, I said:
“I aim at building a website, a virtual school where I’ll teach soft skills such as public speaking, emceeing, writing skills, grammar skills, among others. Teaching is my passion. Public speaking is my favourite pastime.
I hope you’ll hang out with ME here on cyberspace. Together, we’ll change our public speaking world, one nugget at a time.”

Now, check out the website at:

Shoot ME any comments/ remarks/ criticisms. I’ll reply YOU!

Be inspired; stay inspired!
Talk soon,

By the way, this is my first post in 2017. Therefore, permit ME to say:

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